In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone. Conducting market research is a necessity for both B2B… Read more
HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are… Read more
Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I… Read more
If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to… Read more
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out… Read more
When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation. Companies are defined by the values… Read more
What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔) However influencer marketing looks to you, it has taken the marketing industry by storm.… Read more
There’s nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly. A website migration gives your website a polished look and involves the… Read more
Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day —… Read more
When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up… Read more
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