Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way…
Read more
It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option –…
Read more
As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back…
Read more
Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households…
Read more
Could music videos be key to the success of Facebook’s Watch video platform? That, apparently, is what Facebook is thinking – according to a report from Bloomberg, Facebook is “in the midst” of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music…
Read more
Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. As you can see in these examples (provided by social media expert Matt Navarra), the tools enable…
Read more
Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. First off, Facebook has added some new visual creation tools to add to the photos you share via message. As explained by Facebook: “This holiday season, Messenger has several filters…
Read more
A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? You may…
Read more
Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often…
Read more
A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas. As I was getting some free spins,…
Read more