Category: News

Be Brayve Go Digital


Instagram’s Branded Content Restrictions & This Week’s News [PODCAST] via @shepzirnheld

On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora Ad…
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Google Ads to end customer support via social Jan 1, 2020

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a…
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How many people should be on your SEO team? The factors to consider

This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue…
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La mort d’ads: French regulator fines Google $166 million for ‘brutal’ ad suspensions

France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according…
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Weekly WordPress News: Last News of the Year

Howdy WordPress friends, we’re checking in with the last bit of WordPress news in 2019. We’ll be taking the next two weeks off for the holidays, so we’ll get back to you with more WordPress news next year. This week, we got another minor WordPress release – WordPress 5.3.2. There are also some tweaks to…
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8 Superstar Video Chat & Conferencing Apps for Business via @JuliaEMcCoy

Technology has dramatically shrunk the world’s size (or so it seems). In business, that means you aren’t stuck with hiring or working with your next-door neighbors anymore. Today, you can practically partner with people across the globe as long as they have an internet connection. Sound scary? It doesn’t have to be. With these eight…
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How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst

BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: Now, it’s…
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How I Found My Work-Life Balance & the Importance of Self-Care via @ysilver

I am sitting down to write this article the weekend before it’s due. Not because I forgot about it or because I’ve been “too busy” to focus on it, but because one of the many lessons I’ve learned from my self-care discovery this year is that I do well with deadlines. Pending deadlines used to…
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Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly…
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Growing Importance of WordPress Survey Plugins!

The traditional understanding of consumer behavior has been failing miserably. The reason is the dynamic trends that influence the choice of customers and hence their buying behavior. Customer surveys have so far been the most tool to gauge customer preferences. So, you got the answer to read the mind of your consumer survey forms! But…
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