Technology has dramatically shrunk the world’s size (or so it seems). In business, that means you aren’t stuck with hiring or working with your next-door neighbors anymore. Today, you can practically partner with people across the globe as long as they have an internet connection. Sound scary? It doesn’t have to be. With these eight…
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BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: Now, it’s…
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I am sitting down to write this article the weekend before it’s due. Not because I forgot about it or because I’ve been “too busy” to focus on it, but because one of the many lessons I’ve learned from my self-care discovery this year is that I do well with deadlines. Pending deadlines used to…
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Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly…
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About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris … And so it’s time for another monthly update! Join us as we share the latest news and highlight the things…
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The traditional understanding of consumer behavior has been failing miserably. The reason is the dynamic trends that influence the choice of customers and hence their buying behavior. Customer surveys have so far been the most tool to gauge customer preferences. So, you got the answer to read the mind of your consumer survey forms! But…
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All of us know and understand the significance of reputation in terms of your business or brand. Today, efficient online reputation management is of pivotal importance for any business to grow and flourish. As per, the year-end is approaching soon, digital marketing seems to be flourishing, and if you are an entrepreneur you surely must…
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Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or…
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Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way…
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Unless you are HubSpot or Ahrefs (or Search Engine Journal 😉) and naturally land millions of links, you should be looking to acquire links. Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem is:…
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