Be Brayve Go Digital


Yandex, the big Russian search engine, releases Vega update

Yandex, the largest search engine in Russia, announced a new algorithm update named “Vega” that introduced “1,500 improvements to Yandex Search.” The biggest and most significant change with this update according to Yandex is that the company is bringing in more human elements into search. Human elements. Yandex said it has “updated the ranking algorithm…
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WordPress 5.3.2 Maintenance Release

WordPress 5.3.2 is now available! This maintenance release features 5 fixes and enhancements. WordPress 5.3.2 is a short-cycle maintenance release. The next major release will be version 5.4. You can download WordPress 5.3.2 by clicking the button at the top of this page, or visit your Dashboard → Updates and click Update Now. If you have sites that support…
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Instagram Has New Rules for Publishing Branded Content via @MattGSouthern

Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. Instagram’s existing advertising policies have long prohibited that type of content, but the policies were not strictly enforced. That…
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Google Search Console Can More Accurately Report on Indexed Pages via @MattGSouthern

Google Search Console has been updated with the ability to report more accurately on indexed pages in the Index Coverage report. This update actually occurred on December 15, but Google just announced the change today via Twitter. From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some…
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How to Execute a Link Conversion Strategy via @JasonWarley627

It’s great to have your brand mentioned. But the question is: Did the publisher link back to you? When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value). But you still have a shot at getting a direct link to your content added to the coverage.…
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Bing partners with flight booking sites to bolster flight search offerings

The new flight search experience uses real-time data and direct integrations with airlines. More Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight…
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SMX Overtime: Opportunities and challenges for conversational voice search

At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those…
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Marketers moving away from home-grown tools, hiring fresh teams for new martech

As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations…
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How to Redirect Users after Successful Login in WordPress

Have you ever wanted to redirect users to a specific page after they login to your WordPress site? Depending on the user’s role, WordPress would either take them to the dashboard or their profile section in the WordPress admin area. In this guide, we’ll show you how to easily redirect users after a successful login…
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3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @siliconvallaeys

Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC. Not only is it a big time drain, but it’s also often associated with a fire drill, done at the urgent request of a boss or client who is demanding answers after something didn’t…
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