I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there was nothing I could do to… Read more
I’m a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won’t do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational — things like email marketing,… Read more
Changing careers can be daunting without the right skills. The great news is that you probably already have the skills you need, you just don’t know it yet. Your career path can take an unexpected turn. Maybe you’re bored with your industry and looking for a fresh start. Or maybe you’re just hoping to find… Read more
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You’re not… Read more
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon.… Read more
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research?… Read more
Have you ever purchased something because a well-known person you admire used the product or service? I’m definitely guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market… Read more
Delivering high-quality content is an undeniably critical component of any successful marketing strategy. Content creation can help your business rank highly in search engines for keywords related to your core products or services, increase your brand awareness, and allow you to engage more genuinely with an audience. In fact, marketers who prioritize blogging efforts are… Read more
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself… Read more
Did you know only 11% of professionals report accomplishing the tasks they set out to do in a given day? Of course you did, because you’ve totally been there. Whether you’re procrastinating on a difficult project, avoiding sending that email you know you need to send, or are just too stubborn to delegate — getting… Read more
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