Category: Content Development

Be Brayve Go Digital


Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons…
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50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a…
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The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting,…
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Instagram Expands Anti-Bullying Warnings to Potentially Offensive Captions

Earlier this year, Instagram rolled out a new, pop-up prompt which suggested that users re-consider their post comment if Instagram’s detection AI believed that such a comment could be construed as offensive. Instagram says that this type of prompt has shown positive results, and now, as we head into the holiday break, Instagram is expanding the…
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Instagram Expands Third-Party Fact-Checking on Questionable Content to All Regions

Facebook won’t fact-check political ads, but it is expanding its fact-checking program on Instagram as part of its broader effort to stem the flow of misinformation. Its the latest in a series of somewhat contradictory approaches – as explained by Instagram, it’s now expanding its fact-checking process beyond the US, which will see new warning…
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Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Here’s an interesting data point from Snapchat: “On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day.” With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means…
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Facebook Adds New Automatic Member Approval Option for Groups

Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership. As you can see in this example, the new process enables group admins to set up to four requirements for automated…
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22 Instagram Stats You Need to Know in 2020 [Infographic]

Will Instagram be a key platform of focus for your social media marketing efforts in 2020?  Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how…
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Element 3D: What it is and how to use it

Home Features 3Ds (Image credit: Mike Griggs) Element 3D was born as, compared to its competitors, out-of-the-box After Effects lacks true 3D capabilities. The team at Video Copilot realised that this was a feature-gap they could fill, and so created Element 3D. Element 3D is effectively a 3D animation application within After Effects. It uses…
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The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. As a marketer who’s considering TikTok opportunities,…
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