Product design Has Apple totally lost its mind? Good design is priceless, right? That’s certainly the angle we reckon Apple is spinning with its latest product release. Unveiled at the company’s annual Worldwide Developers Conference yesterday, the long-awaited Mac Pro, Apple’s first update to its standalone machine since 2013. And we weren’t disappointed. It is,…
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If you own one of the few people in the world who hasn’t heard of social media campaigns or the supreme king of social networking websites known as Facebook, then you probably should crawl back into your Delorian and put on a nice 8-track of falsetto voices. While there are still a few people who…
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In the Internet’s 40-year history, forums haven’t lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses —…
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You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might…
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On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter…
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Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red Website Design share ten essential on-page SEO factors you should concentrate on in this infographic. Here’s a quick summary of what’s covered: E-A-T Title Tag Meta Description Headlines…
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Are you making these three common mistakes with your LinkedIn content? You “hijack” your own post You post on LinkedIn only to promote your self-interest You don’t have a LinkedIn content strategy I’m seeing so many of these kinds of posts in my feeds, so I thought I should share with you why these are…
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While it may not be a big factor in your social media planning, Pinterest is definitely on the rise. The platform now has 291 million monthly active users – for comparison, Twitter has 330 million MAU. That’s still quite a few million away, obviously, but it’s likely not as far as most would expect. Indeed, Pinterest…
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By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort to carefully craft influential and noticeable tweets, we certainly would want to make sure they are…
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By Jeff Schick, Vice President, Social Software at IBM Investments in IT have long been the domain of the CIO, but all of that is changing as CMOs increasingly impact IT investments in today’s social and digital world. Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate…
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