By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Too many marketers jump right in and start using various social media tools and technologies—such as Twitter, Google , and blogs—before they’ve even developed a strategic plan or thought about how those activities might impact the rest of their marketing initiatives. Don’t make that… Read more
Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day. Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed… Read more
Even with a good night’s sleep and a big cup of coffee, many of us begin to lose steam only halfway through our morning. Running from meeting to meeting or pouring over tedious documents can take a lot out of you. If you struggle to stay focused or even awake throughout the day, you may… Read more
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. If you don’t, just know that 70% of businesses with growing revenue prioritize customer success as “very important.” We can compare that to companies with decreasing revenue where only 49% believe it’s important. So, if you want your… Read more
It’s been in development for some time, and now, Facebook is launching its own variation of Bitmoji – called Facebook Avatars – which will provide users with an alternate, cartoonish identity, for use in a range of stickers and tools that can be applied across both Facebook and Messenger. The process for creating your Facebook… Read more
While it wasn’t disastrous, Monday wasn’t exactly the best day ever for Mark Zuckerberg’s dominant social media behemoth. As reported by The Wall Street Journal, the FTC has been given the green light to launch an investigation into Facebook’s dealings, in relation to a potential antitrust action. As per WSJ: “The Federal Trade Commission will… Read more
The online space has become increasingly dominated by algorithms, digital systems which ‘learn’ from your behavior, and recommend more content along similar lines to keep you engaged and on platform. That makes sense from the perspective of the companies which benefit from keeping you locked into their apps, but the problem with algorithms is that… Read more
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success “What’s the ROI from all that social media stuff you’ve been doing?” your boss asks. One of his favorite questions, right? Or if you’re a small business owner, you’ve probably heard that same question from your partner or CPA. Generating reliable performance metrics for… Read more
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Building a loyal community of fans and followers is not a snap-your-finger deal. You have to put the “right stuff” out there to attract and grow an audience, and you’ll have to continually nurture the crop before it bears any fruit. But the payoff… Read more
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Social media leaders—as is the case with their offline counterparts—are most often valued and respected for their knowledge, experience, passion, and vision. The most effective social media leaders also demonstrate a strong sense of responsibility, serve as standard bearers, have a relatively high tolerance… Read more
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