There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a… Read more
Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting,… Read more
Earlier this year, Instagram rolled out a new, pop-up prompt which suggested that users re-consider their post comment if Instagram’s detection AI believed that such a comment could be construed as offensive. Instagram says that this type of prompt has shown positive results, and now, as we head into the holiday break, Instagram is expanding the… Read more
Facebook won’t fact-check political ads, but it is expanding its fact-checking program on Instagram as part of its broader effort to stem the flow of misinformation. Its the latest in a series of somewhat contradictory approaches – as explained by Instagram, it’s now expanding its fact-checking process beyond the US, which will see new warning… Read more
Here’s an interesting data point from Snapchat: “On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day.” With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means… Read more
Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership. As you can see in this example, the new process enables group admins to set up to four requirements for automated… Read more
Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how… Read more
After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. As a marketer who’s considering TikTok opportunities,… Read more
Are you looking for ways to increase sales on your eCommerce website? Want to create a brand that influences more people to purchase from you? The team from Invesp share the branding stats you need to know in this infographic. They break things down as follows: Percentage of brand loyalty by category Percentage of brand loyalty… Read more
Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts Colour palette Patterns and elements Brand culture Advertising Social media Brand voice Brand… Read more
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