Category: Digital Marketing

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts…
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When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle. The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.” Like anyone,…
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Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with…
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Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a…
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As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business — including finding clients,…
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What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series…
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After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way…
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I remember sitting in my career class in college listening to my professor tell us how long it can take for job seekers to land a position. “Sometimes you’re completely qualified for the opportunities you apply for, yet it can take several months to receive an offer,” he’d said. He wasn’t kidding. I started applying…
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The holidays can be a magical time of the year when you’re surrounded by family, friends, good food, great parties, and fun traditions. If you’re a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you’re going to wrap…
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I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my…
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