A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? You may…
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Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often…
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Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to…
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When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local search ecosystem, and even if we had, I’d like to have thought it would be a positive one. After all, getting real-life humans to contribute their opinions and time to…
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As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating Pages with Similar…
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You can learn a lot of important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). Yes, even content marketers in other fields can learn things from NASCAR, the privately-owned company that is best known for stock-car racing. If you’re skeptical, then ask yourself, “What do…
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Podcast: Download Subscribe: Apple Podcasts | Android | RSS For episode 176 of The Search Engine Journal Show, I had the opportunity to interview Lily Ray, the SEO Director of Path Interactive. Ray, a sought-after conference speaker, talks about what to do when you’re looking to recover from a core update or a declining SEO…
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A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas. As I was getting some free spins,…
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Being one of the top eCommerce platforms, BigCommerce lets you create an online store quickly and easily. From setting up the store to adding products and generating money through the website, this platform helps you with a myriad of tasks. This review of BigCommerce for WordPress will give you my comprehensive take on the product,…
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Directory websites are some of the most profitable websites ever. You can create a real estate or a job directory, an event portal, a restaurant finder, a city-specific directory, or a classifieds directory. Airbnb is without a doubt a great example of a successful directory website. They use a great story to build a home…
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