How to Embed Video In WordPress

How to Embed Video In WordPress


Having video content on your blog post is a great way to increase user engagement on your website. Videos are also very effective in promoting your products or content on the internet as most people would prefer watching a video to reading a 2000 word article on the same topic.

It can be difficult to summarize your entire blog post or make it more attractive for the visitors without a video. Without a video, you may experience a lower time spent on your website and higher bounce rates.

Videos can generate around 1200% more shares than images and text. It can help improve the sales conversion rate of e-commerce stores as well. This makes it a necessity to have video content on your WordPress website.

With advancements in WordPress such as oEmbed, it has become extremely simple to embed videos in your WordPress website. However, let’s first try to understand why videos are so important for our WordPress websites.

Advantages of embedding videos

Embedding videos to the post from video streaming services has many advantages.

More dwell time and more engagement

Embedding videos in WordPress can improve the dwell time of your visitors. At the same time, you can expect more engagement on your website. Additionally, videos will increase the variety and quality of content on your website as well.

Server bandwidth

When you host a video on your WordPress site it may take a lot of your server bandwidth. This is not ideal especially in cases when you have shared hosting for your website. Instead, if you embed a video in your website using any of the video streaming services, you will be able to use their server bandwidth to display the video on your website.

Speed and performance

Videos of high quality can easily size up to 100MB. If you are hosting the video on your server, uploading the video will be painful enough, and it will most definitely affect the viewing experience as well. Having a large-sized video will definitely bring down your site speed and the site performance will be affected. This is not an issue when you embed a video from a third-party video streaming service.

The Viewing experience

As explained earlier, self-hosted videos most probably will not provide the best of the viewing experience. This can affect user engagement in a negative way which was the main intent of using the video in the first place. So when you embed a video, the video will actually play and not freeze when viewed on your website.

Embedding videos is super easy

All you need to do is get the embed code and to paste it where the video needs to be displayed. It is way more quickly and easier than uploading a video and adding that to the post.

SEO Benefits

Embedding videos in articles do not directly have an impact on your website and help rank your website. But adding a video will increase the user engagement on a website, thus indicating to search engines that your page has value to the users.

Your videos will play and load faster on a third-party service as they are hosted on powerful servers as compared to your own hosting. Doing this can also help viewers play the video with better quality. This can help improve your search engine optimization (SEO) too.

List of White-Listed Services for Auto-embed in WordPress

Below is a list of some of the services that have been white-listed for auto-embed in WordPress.

How to Embed Videos in WordPress

When it comes to embedding videos, YouTube is arguably the most popular service.

Let’s see the different methods that can be used to display Youtube videos in your WordPress blog.

1. Embed Videos in WordPress Using Old Classic Editor

Pasting the URL of the video

This is the easiest method to embed a video in WordPress. All you have to do is enter the URL from the address bar of the browser of the video that you want to embed in your WordPress post. Or you can click on the share button under the YouTube video that you want to share, and you can get the URL of the video. Both URLs are the same and will do the job.


After you have copied the URL, navigate to your WordPress editor and paste the URL on the editor. Make sure that you enter the URL of the video in a new line in the editor. This is important as pasting in the same line else it will not work.


After you have pasted the URL, you will be able to see a preview of the video on your WordPress editor.

Using the