Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.
This article has been updated to reflect the latest ad labeling change. Google rolled out a new treatment for labeling text ads in mobile search results in May. What makes this change different than past updates to ad labeling is that it came as part of a broader mobile search redesign that also introduced favicons… Read more
Google Analytics offers a wealth of data via the default installation, but many actions aren’t tracked by default. Getting additional tracking in place often entails digging into technical documentation and working with backlogged development teams. Google Tag Manager can help fill in the gaps, expanding the activity you can track on websites while not requiring… Read more
Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day. Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed… Read more
Even with a good night’s sleep and a big cup of coffee, many of us begin to lose steam only halfway through our morning. Running from meeting to meeting or pouring over tedious documents can take a lot out of you. If you struggle to stay focused or even awake throughout the day, you may… Read more
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. If you don’t, just know that 70% of businesses with growing revenue prioritize customer success as “very important.” We can compare that to companies with decreasing revenue where only 49% believe it’s important. So, if you want your… Read more
Firefox today announced a privacy-first browsing experience that has anti-tracking settings turned on by default. The announcement voiced strong opposition to the security practices of big tech companies like Chrome and Facebook. Mozilla accused them of hiding privacy settings in order to discourage their use. Firefox specifically called out Chrome’s Incognito Mode for providing an… Read more
This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. When it comes to shopping, many customers have decided to take their business online. Statista has estimated that 1.92 billion global buyers will participate in ecommerce activities in 2019. The number is expected to rise to… Read more
PayPal’s e-commerce platform, used by Instagram Shopping and Facebook Marketplace, is now available to businesses of all sizes. The ‘PayPal Commerce Platform’ is designed to give any business access to a customizable payment solution. Bill Ready, EVP and COO at PayPal, states in an announcement: “The PayPal Commerce Platform is designed to meet the specific… Read more
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