In case there was any question of Facebook’s dominance, a new report from app analytics firm App Annie has shown that The Social Network owns the top four most downloaded mobile apps over the last decade. As you can see, Facebook, Messenger, WhatsApp and Instagram lead the way in total downloads for the period. Which…
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With misinformation causing significant division and disagreement online, and leading to widespread confusion around major issues, Facebook has launched a new education course, in partnership with Reuters, which aims to teach journalists what to look for in the use of manipulated media. As reported by Axios: “Facebook is spending six figures to fund a course…
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Snapchat has this week launched a new movie preview ad format called a “trailer reaction lens” as part of a campaign for the upcoming Paramount Pictures film “Top Gun: Maverick”. As you can see here, the new Lens switches your view to split screen, with the trailer on top, and the front-facing camera on the bottom.…
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After first being spotted in testing back in August, Instagram has this week officially launched its new Layout mode for Stories, which provides a range of grid display styles for still images within a single frame. Strike a pose. And another pose. And then another. ???? With Layout, you can now capture and share multiple…
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Data analytics company Klear has conducted a new report on the state of influencer marketing on Instagram, analyzing over three million sponsored posts in order to identify key trends and shifts of note. And the data shows that influencer marketing is, indeed, on the rise. According to Klear’s analysis, the number of Instagram posts using…
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When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me…
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The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. There are a multitude of reasons…
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There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a…
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Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting,…
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Earlier this year, Instagram rolled out a new, pop-up prompt which suggested that users re-consider their post comment if Instagram’s detection AI believed that such a comment could be construed as offensive. Instagram says that this type of prompt has shown positive results, and now, as we head into the holiday break, Instagram is expanding the…
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