The gaming sector is expanding fast, and Facebook is very keen to tap into that growth with gamer-related product offerings and tools, aligned with the expansion of the new eSports shift. Over the last few years, Facebook has rolled out a slew of game-related tools and products, including live-stream tipping for gamers, and the capacity… Read more
Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to… Read more
“A good leader should always … “ How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we’ll change the way… Read more
These days, websites are so much more than words and pictures on a page — while design and content are still important, it’s becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it’s true that they… Read more
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84% of Alphabet’s revenue. Marketers know that properly investing in PPC can result in nearly guaranteed ad… Read more
Does your site have any 404 errors? Are you sure? A 404 error – or a broken link – essentially means that particular page is no longer available, which causes an error, which causes user frustration, which impacts your bounce rate, etc. 404 errors can cause various problems for your site, not only from an SEO… Read more
With 80% average open rates, and 20% click-through rates, it’s no longer a secret that Facebook Messenger marketing can be a powerhouse option for digital marketers. If you haven’t tried out a Facebook Messenger chatbot for your business yet, it’s time to jump in – you can build one in minutes without using any code, all… Read more
Given the popularity of music videos on YouTube, it makes sense for the platform to add in more ways for users to purchase concert tickets direct from those clips. Indeed, the majority of the most viewed clips on the platform are music videos. YouTube first sought to tap into this opportunity in 2017, with the announcement… Read more
Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day. Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed… Read more
Even with a good night’s sleep and a big cup of coffee, many of us begin to lose steam only halfway through our morning. Running from meeting to meeting or pouring over tedious documents can take a lot out of you. If you struggle to stay focused or even awake throughout the day, you may… Read more
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