Author: BrayveNet

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Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option –…
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Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back…
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Facebook Bans Misleading Information About How to Participate in the US Census

Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households…
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Facebook Seeks Music Video Deals to Boost Facebook Watch

Could music videos be key to the success of Facebook’s Watch video platform? That, apparently, is what Facebook is thinking – according to a report from Bloomberg, Facebook is “in the midst” of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music…
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Instagram Provides New Age Restriction Options for Business and Creator Accounts

Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. As you can see in these examples (provided by social media expert Matt Navarra), the tools enable…
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Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. First off, Facebook has added some new visual creation tools to add to the photos you share via message. As explained by Facebook: “This holiday season, Messenger has several filters…
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Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google is highlighting the work it’s done to surface more fact checked content in search results. As a fairly new initiative, Google has been displaying fact check labels in SERPs for almost 3 years. Fact checks now appear in search results over 11 million times a day, which includes global search results and Google News…
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What Is Marketing Attribution & How Do You Report on It?

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.  So how do you do that? You may…
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The Plain English Guide to Google’s Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often…
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Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to…
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