In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them… Read more
The sale of organization that manages the dot org domain name registry has hit a snag. ICANN, the organization that oversees domain names announced that it is requesting further information about the proposed sale. The announcement comes in response to what ICANN terms “many questions” having been raised. Who is Behind the Dot Org Registry… Read more
As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your… Read more
On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora Ad… Read more
Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a… Read more
This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue… Read more
France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according… Read more
Technology has dramatically shrunk the world’s size (or so it seems). In business, that means you aren’t stuck with hiring or working with your next-door neighbors anymore. Today, you can practically partner with people across the globe as long as they have an internet connection. Sound scary? It doesn’t have to be. With these eight… Read more
BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: Now, it’s… Read more
I am sitting down to write this article the weekend before it’s due. Not because I forgot about it or because I’ve been “too busy” to focus on it, but because one of the many lessons I’ve learned from my self-care discovery this year is that I do well with deadlines. Pending deadlines used to… Read more
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