![how-often-should-you-(or-your-company)-blog?-[new-data]](https://brayve.net/wp-content/uploads/2019/11/10546/how-often-should-you-or-your-company-blog-new-data.jpg-23keepProtocol)
Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers? We haven’t even covered how often companies should post — a factor that can make or break even the greatest of content. You might be surprised to…
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Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind…
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In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads…
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When I first heard the term robots.txt, I’ll admit, I didn’t know what it meant. Instinctively, I imagined R2D2 from “Star Wars” and thought, “What do robots have to do with SEO?” If you’re anything like me, technical SEO isn’t always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240…
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While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17 years of online marketing, I’ve seen far too many businesses lose focus on the…
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![how-to-write-a-linkedin-recommendation-in-2019-[quick-tip]](https://brayve.net/wp-content/uploads/2019/11/10393/how-to-write-a-linkedin-recommendation-in-2019-quick-tip.jpg-23keepProtocol)
“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this…
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Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate. Instead of spending hours figuring…
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If you’re reading this article, I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know YouTube is an important content tool, and you’re ready to start leveraging video for your own business.…
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Instagram is no longer just about connecting with friends — in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram’s estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two years ago. Nowadays, Instagram is capable…
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How to Write an Introduction Grab the reader’s attention. Present the reason for the post’s existence. Explain how the post will help address the problem that brought your reader to it. Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of…
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