Description

• Pay only for your clicks
• Set conversion goals
• Complete analytics
• Monitor mobile call clicks
• Choose one or more platforms
• PPC on Google, Facebook and Display Networks

Pay Per Click

Pay per click has become one of the mainstream methods of obtaining leads online. Most of the platforms used to gain paid leads are the search engines themselves. While many businesses build and manage their pay per click campaigns themselves, it does require some knowledge of how this works.

Your Pay per click specialist will undertake considerable keyword research. This will include competition analysis as well as different kinds of keywords. When deciding which strategy to implement, it will depend on the competition you face both organically and paid, and locally as well regionally.

Tailored adverts

PPC campaigns do not only include text ads, like the ones you see at the top of a Google search page. This advertising includes display ads that appear on partner sites such as high traffic advertising sites and social media platforms.

Your adverts are tailored to your target market and the behaviour of the traffic is monitored. Key goals are set so that visitors that drop off your site before making a purchase or reaching the goal can be better understood.

Quite often split testing takes place at the beginning of a campaign. This is to establish which adverts work best. This will also determine whether changes need to be made to your website. Our experts can identify whether your website is working to its full potential once the behaviour of paid traffic can be monitored.