Description

• Comprehensive Digital Strategy Document
• Covers Web development, Social Media and SEO
• Includes Competition Analysis
• Intellectual property Protection
• Implementation recommendation
• Complete Cost Analysis

Digital Strategy Document

Creating a Digital Strategy document is the first step that any business should take before embarking on Digital visibility. Our documents are created using multiple research and analysis methods. becoming visible online is no longer a case of simply building a website and hoping it will be noticed. There is a lot of noise in cyberspace and to be noticed your business needs to do more than compete. It needs to things better and differently.

Multiple Web Assets

Your business will have multiple web assets that compliment each other. A Website, Social Media channels, backlinks, blogs, Video assets and other content assets. Your competitors will have these assets too. Part of the document development will include a comprehensive competitor analysis and how to develop a niche that places you at an advantage.

Web development

Your strategy will establish how you move forward with web development. After analysing your overall business structure, the document will make recommendations. Everything is covered from the type of hosting to the platform and stack used to develop your website. Depending on your needs a CMS (content Management System)will be recommended. We understand cost implications and because of this will seek to develop a design that offers an excellent return on investment.

Search Engine Optimisation

The Strategy covers search engine optimisation analysis and techniques. This will include an order of priority. This section will form the core content of the document together with Content Development. This is because content has a huge influence on SEO. Everything that you will need to do to develop and grow content, bot only with the original development build but also to maintain that visibility.

Content Development

For every search engine, content in king. Your strategy will include multiple methods and assets in line with the needs of your target visitor and end customer. These strategies are constructed around multiple factors such as the demographics of the population you are targeting. As a consequence every strategy is different. Our document will advise you, what to do and not only how to attract traffic, but also the right kind of Traffic.

Return on Investment

Most clients are interested in their return on investment. Depending on the industry that you’re in, you’ll see recommendations that illustrate how your digital assets can pay for themselves. In fact properly implemented most sites can generate a supplementary income. It therefore makes sense that your investment in marketing and development go hand in hand. Additionally, the integrated approach that we recommend means that you won’t lose sight of the important issues.